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Each 4 pack includes 1 x hidden Recycling – will you find the Limited Edition Glittery Shooting Star?!

From hotdogs to hamburgers and pineapples to penguins – there are so many cute characters to collect!

The Recyclings Collector Case is made from 100% recycled plastic – each pack saves 150 bottle caps from landfill!

Each Recyclings Cap Pack saves 12 bottle caps from landfill – characters are made from 70% recycled plastic and the capsule is made from 100% recycled plastic!

Imagination Starts Here! Introducing Disney Hooyay! The all NEW range of preschool toys inspired by some of Disney’s much loved characters.

Resoftables are super soft and cuddly plush toys made from 100% household plastic waste! Each 35cm Resoftables toy is made from approximately 11 recycled plastic bottles.

Bubble Trouble Season 2 are here! With stretchy, scented hair and soft, squishy outfits, each one has a sticky, smooshy Bubble Buddy bestie! Collect them all!

Our Love Diana dolls are here! Shop the range at Kmart, Big W, Target and other leading toy retailers.

POP them, TOP them! Introducing our new Pop and Top Ooshies. Get ready to meet your new DC characters. There are 12 new characters to collect!

GARBAGE GUTS! It’s time to take out the trash! Ewww these guys need their guts cleaned out!
Our Company
We are a dynamic, Australian owned toy company, designing toys here and selling them around the world, as well as distributing some of today’s hottest toys! Our passion for innovation and obsession for the hottest trends in kids toys has been the foundation of our success!
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Latest Videos

After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them. Teenage Mutant Ninja Turtles: Mutant Mayhem is coming exclusively to cinemas September 7, 2023. #mutantmayhem #tmntmovie

There’s a doll just for you! 18” Totally You dolls portray a range of 8–12-year-old girls and represent a wide variety of personalities, tastes, and ethnicities. Bubbly, bright and bursting with confidence, Totally You dolls have a vivid colour palette, on trend fashion and unique appearance. 5-point articulation for posing and realistic pretend play! Available Now at Kmart Australia! #TotallyYou #KmartAustralia

Hidden high above the clouds, lives the magical world of the Sky Dancers. They work together to protect their Queen and the Sky Swirl Stone hidden within the Royal Castle. This magical stone gave all Sky Dancers their unique powers. There are many lands within the Sky Kingdom, each floating above the clouds to conceal their magic from the world below. Each land is unique like the powers given to each Sky Dancer that lives there. They magically fly from land to land where they visit their friends, learn new things and dance among the clouds together. From the Enchanted Sky Garden, to the Gemstone Forest and the Land-so-Sweet, these majestic Sky Dancers are just waiting to be discovered! Available now at Kmart Australia! #SkyDancers #KmartAustralia #TVCommercial

From permanent teenager Seth Rogen, a new generation of heroes will rise...from the sewers. Watch the new teaser trailer for Teenage Mutant Ninja Turtles: #MutantMayhem - In Australian cinemas September 7. #TMNTMovie After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.

Got 2 Glow Fairies - gotta find them all! Discover the magic that's all around you! With the all new Baby Fairy Finder, lights and sounds guide the way! Grow your collection by sharing with friends! There's fairies everywhere! Can you find them all?

Your favourite babies from the hit game Twilight Daycare are ready to come home! All NEW Twilight Daycare Collectible Babies. Gamer Baby, Frog Baby, Little Richard - 18 new Twilight Daycare Babies with costumes and bonus toys to collect. Those babies are quite the handful! Play online and in real life - Twilight Daycare Collectible Babies.

Elmo just loves to be tickled! Tickle Me Elmo talks, wiggles and giggles. Includes over 20 Elmo sounds - the more you tickle Elmo's tummy, the harder he laughs and wiggles! Or press his hands and feet to hear him talk, laugh and ask to be tickled again and again! Sesame Street Special Edition 25th Anniversary Tickle Me Elmo is Out Now!

Miraculous Ladybug fashion dolls allow you to recreate your favourite scenes from the show! In their signature looks from the show, dolls feature multiple points of articulation and come with relevant accessories for maximum play!
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headstart_toys Instagram post
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them. Teenage Mutant Ninja Turtles: Mutant Mayhem is coming exclusively to cinemas September 7, 2023. @paramountau @sethrogen @playmatestoys @tmnt @tmntmovie #mutantmayhem #tmntmovie
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headstart_toys Instagram post
This Crash Bandicoot RC Drift Kart comes with light up flames on the exhaust pipes! The RC includes regular and drift wheels for extra fun. Put on the slick tyres and Crash will perform awesome drifting moves, then put on the regular tyres for full traction. Add this RC to your collection today! Pre-order now @ebgamesau & @zingpopculture #crashbandicoot #crash #activision #driftkart #driftRC #RC #RCkart #crashbandicootRC
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headstart_toys Instagram post
It’s Crash Bandicoot Smash Box Surprise! Smash the crate to find your surprise 2.5inch character inside. There are 11 Figures to collect. Will you get the exclusive metallics or find the limited edition golden Crash? Add this these to your collection today! Pre-order now @ebgamesau & @zingpopculture #crashbandicoot #crash #activision
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Crash is back and it is about time! With all new poseable 4.5 inch action figures. There are 5 characters to collect and each come with a unique and powerful mask. Add this these to your collection today! Pre-order now @ebgamesau & @zingpopculture #crashbandicoot #crash #activision