Our company

About Us

We are a dynamic, Australian owned toy company, designing toys here and selling them around the world, as well as distributing some of today’s hottest toys!

Our passion for innovation and obsession for the hottest trends in kids toys has been the foundation of our success! Building great brands is what we are about, constantly developing and representing the hottest new kids products. We are responsible for some of the biggest brands and most popular kids crazes, and we’re pretty proud of our contribution to the Australian Toy Industry!

Headstart History

Headstart began as a toy company in 2007, owned by David and Andrew Hendy. David’s 40 year background in toys saw him previously build two successful toy companies. First Kidz Biz, which sold to Solomon Lew and later Funtastic which soon became the largest toy company in Australia and the first to float on the Australian stock exchange.

Today, Headstart is the largest Australian owned toy company in terms of retail sales in Australia, according to NPD data. Having built our business on nurturing long term brands Headstart has become the driving force in the Australian toy market and now rapidly expanding on the international scene.

Headstart has over 70 employees working out of our 4 locations in Melbourne, Hong Kong, China and Los Angeles. We focus on major brands and have built a lasting reputation of continual investment in TV advertising, turning brands into long term propositions.

Our People

Yes, working in a toy company IS as fun as it seems! We seriously love toys and our team is just a bunch of big kids at heart. Our team has the best mix of experience and youth and are driven, creative leaders in our field.

From our Product Development team who spend their days sitting around coming up with great toy ideas and brainstorming what kids might like, to our sales and marketing team that constantly create new and exciting ways to interact with consumers, our warehouse team that delight our customers with amazing service, and finance team that keep the official score on our successes!

In keeping with our entrepreneurial culture, you can expect a flexible work environment that is supportive and strives for results.