
What's Hot

Resoftables are super soft and cuddly plush toys made from 100% household plastic waste! Each 35cm Resoftables toy is made from approximately 11 recycled plastic bottles.

Bubble Trouble Shimmer Series are here! With stretchy, scented hair and soft, squishy outfits, each one has a sticky, smooshy Bubble Buddy bestie! Collect them all!

Our Love Diana dolls are here! Shop the range at Kmart, Big W, Target and other leading toy retailers.

POP them, TOP them! Introducing our new Pop and Top Ooshies. Get ready to meet your new DC characters. There are 12 new characters to collect!
Our Company
We are a dynamic, Australian owned toy company, designing toys here and selling them around the world, as well as distributing some of today’s hottest toys! Our passion for innovation and obsession for the hottest trends in kids toys has been the foundation of our success!
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Latest Videos

Diana’s Musical Wishing Box is full of magical surprises! Wave the magic wand to unlock 15 surprise secrets inside! Includes EXCLUSIVE 6 inch Diana & Roma dolls, Honey the horse & carriage! Special crown headband, wand and necklace for you – just like Diana’s! Use the Wishing Box as a toy box for all your 6” Diana dolls!

The Love Diana Mini Mall Mystery Shopper is full of fun and surprises! Open the cute shopping bag and discover Diana in the mini mall! The shopping bag becomes a playset with 12 surprises inside! Pose your Diana doll on the love heart platform and spin her around to see her outfit in the mirror! Try on the second outfit in the fitting room – don’t forget the surprise accessories! The handle on the playset also becomes a colorful bracelet for you!

Turn your room into a starry night sky with Star Belly Dream Lites! This soft, comfy, huggable night light projects magical patterns – unique for each Star Belly friend. Featuring a 20 minute auto shut off timer, rotating star lights and 6 fun colours. Great for home, travelling, sleepovers and playtime. There are 4 styles to choose from: Blue Puppy, Purple Unicorn, Green Dino and Rainbow Unicorn. Available EXCLUSIVELY at Kmart Australia. https://www.kmart.com.au/product/star-belly-dream-lites-plush-toy---assorted/3180820

Is Diana an astronaut or a hairdresser? Why not both! Open up Diana’s hat box and shoe box to reveal her mashup outfit. Watch as Diana transforms from an astronaut to a stylish hairdresser! You can style Diana’s hair with the hairbrush. The handle on the box also becomes a colorful bracelet for you!

Love, Diana Style Me Diana includes so many accessories for Diana AND you! There are 10 style surprizes hidden inside the handy storage drawers! Colour Diana's hair with the coloured hair chalk and included hair chalk straightener tool! You're the master stylist with this fun styling head - make Diana look fabulous with endless hair styles to try!

Is Diana dressed for a party or is she a mermaid? Why not both! Open up Diana’s hat box and shoe box to reveal her mashup outfit! Watch as Diana transforms from her party dress in to a beautiful mermaid! You can style Diana’s hair with the hairbrush! The handle on the box also becomes a colorful bracelet for you!

WOW! It’s glamorous Popstar Diana, check out her amazing outfit! She can hold her microphone, and you can hold yours, as you sing along too! Sing Along Microphone includes Diana’s hit song ‘Play It, Be It’ - with over 34 million views on YouTube! You can style Diana’s hair with the hairbrush! The handle on the box also becomes a colorful bracelet for you!

Is Diana a superhero or a princess? Why not both! Open up Diana’s hat box and shoe box to reveal her mashup outfit. Watch as Diana transforms from a superhero to a princess! You can style Diana’s hair with the hairbrush. The handle on the box also becomes a colorful bracelet for you!